The global coffee industry continues to evolve, with European buyers increasingly shifting toward premium, sustainable, and traceable origins. One origin gaining significant attention is Papua New Guinea (PNG)—a country whose highland regions offer some of the most unique Arabica coffee profiles in the world.
Today, we are proud to announce a long-term exclusive partnership between REINVESTMENT LLC and SEL Group of Companies, uniting our expertise in European trade with SEL’s deep-rooted presence and network within Papua New Guinea’s key coffee-producing regions.
Unlocking the Potential of PNG’s Coffee Heartland
As highlighted in the map above, PNG’s premier coffee-growing zones are concentrated in the Eastern Highlands, Western Highlands, Chimbu, and Jiwaka provinces. These high-altitude regions—often above 1,500 meters—boast ideal conditions for cultivating specialty-grade Arabica coffee:
- Volcanic soils rich in minerals
- Warm, humid days and cool nights
- Abundant rainfall
- Biodiversity-friendly farming practices
The town of Goroka, capital of the Eastern Highlands, lies at the heart of our sourcing network, where thousands of smallholder farmers harvest, process, and prepare green coffee that rivals the best beans from Latin America or East Africa.
Why the Europe–PNG Coffee Connection Matters
At REINVESTMENT, our role is to bridge the gap between PNG’s unique origin story and Europe’s discerning coffee buyers—roasters, distributors, and specialty cafés. Through our exclusive partnership with SEL Group, we are now positioned to ensure:
✅ Consistent supply of traceable PNG Arabica green beans
✅ Strict EU compliance on quality, food safety, and sustainability
✅ Transparent sourcing with direct grower engagement
✅ Logistics optimization from PNG highlands to Europe’s coffee hubs
Europe’s appetite for clean, bright, and exotic coffee notes continues to grow. PNG’s naturally sweet, floral, and tropical fruit-forward cup profiles offer a compelling alternative to oversaturated origins.
Strategic Vision: Building Value for Farmers and Buyers
This partnership isn’t just about export—it’s about empowering PNG’s coffee sector for long-term sustainability. REINVESTMENT and SEL Group will collaborate on:
- Farmer training and capacity-building
- Infrastructure improvements in processing and logistics
- Certifications and quality control for international buyers
- Long-term volume contracts to ensure stability for growers
Our joint commitment is to build a value chain that benefits everyone—from the rural smallholder in Chimbu to the boutique café owner in Berlin or Vienna.
Ready to Brew New Possibilities
We invite European coffee buyers and roasters to discover the untapped potential of Papua New Guinea Arabica. Whether you’re looking for clean washed profiles, microlots, or bulk sustainable options, REINVESTMENT and SEL Group are your reliable partners.
📦 Green coffee samples available now
🌐 Learn more: www.pngcoffee.eu